[ModLib] Blind stamped bindings

Gordon Barrick Neavill neavill at wayne.edu
Mon Aug 19 21:31:20 EDT 2013

A number of ML titles published in 1930 had the grape vine design on the spine with a blind stamped torchbearer on the front cover.  I have first printings in this format of Maugham, Of Human Bondage; Cervantes, Don Quixote; Great Modern Short Stories; Mencken, Selected Prejudices; Goethe, Faust; Walpole, Fortitude; Young, The Medici; and Huxley, Point Counter Point.

Earlier titles with the grape vine design in gold on the spine and the torchbearer in gold on the front cover used more gold that was economically feasible for books retailing at 95 cents. Cerf and Klopfer's solution was to eliminate gold from the front cover and blind stamp the torchbearer.  It wasn't long before they eliminated the grape vine design altogether, leaving just the 2-line imprint MODERN | LIBRARY in gold on the spine.  That allowed them to restore gold stamping for the
the torchbearer on the front panel of the binding.

Gordon B. Neavill
Associate Professor
School of Library and Information Science
Wayne State University
106 Kresge Library
Detroit, MI 48202
313-577-0507; 313-577-7563 (fax)

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