[ModLib] Color Variations -- Key to Anything???

Gordon Neavill aa3401 at wayne.edu
Sat Oct 18 17:23:29 EDT 2008

The ML probably thought that the more vivid colors on the later jackets would generate more sales. I'd be surprised if this strategy was notably successful. It wasn't related to any meaningful change at Random House, nor to anything is trifling as a good buy on a different color ink -- if that had been the case we'd have many more color variations than we do now!

In looking at the Russell jackets on the website I noted the original 1927 jacket and the reset version the following year. The 1927 jacket has a typo -- it omits the opening quotation mark around "Why Men Fight." The later jacket has been reset and includes the opening quotation mark -- probably the reason for the change.


---- Original message ----
>Date: Sat, 18 Oct 2008 12:29:37 -0700
>From: Scot Kamins <kamins at modernlib.com>  
>Subject: [ModLib] Color Variations -- Key to Anything???  
>To: ML mailing list <modlib at owu.edu>
>   Hi folks,
>   Regular ModernLib contributor Scott Tilley sent in
>   two dust jacket color variations:
>   1) Russell's Selected Papers (1966 color variation) 
>   http://www.modernlib.com/authors/rAuthors/russellJackets.html
>   2) Hegel's Philosophy (1962 color variation)
>   http://www.modernlib.com/authors/hAuthors/hegelJackets.html
>   My question: Do these color variations mean
>   anything? Do they signify some meaningful change at
>   the company, or did they just find a good deal on a
>   different color ink?
>   Scot Kamins
>   ----------------
>   Over 50? Thousands of discounts for you
>   at http://www.SeasonedSpender.com
>ModLib mailing list
>ModLib at owu.edu
Gordon B. Neavill
Associate Professor
Library and Information Science Program
106 Kresge Library
Wayne State University
Detroit, MI 48202
313-577-0507 (tel); 313-577-7563 (fax)
aa3401 at wayne.edu

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