Did ML ever sell for 55 cents?

Gordon Neavill aa3401 at wayne.edu
Wed Dec 6 21:27:36 EST 2006

The ML never had a list price of 55 cents. Stores like Macy's sometimes offered ML books as loss leaders, but I'm not sure this happened in the Boni and Liveright period.

The retail price in 1917 was 60 cents. This rose to 70 cents in fall 1918, 85 cents in fall 1919, and 95 cents in May 1920. The 95-cent price remained in effect until November 1946. Rapid inflation followed the end of the Second World War. The price of regular ML books increased to $1.10 in November 1946 and to $1.25 on April 15, 1947. Booksellers were supplied with gummed price-change stickers for the jacket flaps since most ML books in stores still bore the old price of $1.10 or even 95 cents.


---- Original message ----
>Date: Wed, 6 Dec 2006 11:47:01 -0800
>From: Scot Kamins <kamins at ModernLib.com>  
>Subject: Did ML ever sell for 55 cents?  
>To: ML ListServ <modlib at algol.owu.edu>
>In response to my request for more info on the 1926 gift sets, John  
>Krygier send me a gazillion ads covering the years 1917 - 1933. He  
>could only find a couple dealing with the gift set, but he found a  
>large number of really interesting ones. As I've been preparing them  
>for a major expansion of the Advertisements feature, I noticed a  
>progression of prices some of which had not previously been noted.  
>(The progression is .60, .70, .75, .85, .95) But missing is any  
>mention of a 55 cent price.
>I seem to remember seeing 55 cents at the bottom band on the DJ  
>spines of some of the earliest dust jackets. Was I too close to the  
>cleaning solvent bottle at the time, or can anybody confirm this  
>price? If so, especially helpful would be the date of the piece.
>Any other prices listed anywhere - perhaps .65, .80, or .90?
>Scot Kamins
>Never doubt that a small group of thoughtful, committed citizens
>can change the world.    Indeed, it is the only thing that ever has.
>   -- Margaret Mead
Gordon B. Neavill
Associate Professor
Library and Information Science Program
106 Kresge Library
Wayne State University
Detroit, MI 48202
313-577-0507 (tel); 313-577-7563 (fax)
aa3401 at wayne.edu

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