Gad,Gatsby Again

JOSEPH HILL GOODBOOKS at webtv.net
Fri Feb 14 11:56:09 EST 2003


I here print for you that do not have a copy of the Satterfield book-
Pp.128

The partners showed their hard-nosed  commercialism when they when they
dropped The Great Gatsby . It had been added in 1934,but five years
later the partners were still burdened with stock from their first
five-thousand-copy printing and they cut it from their list. Klopfer
said removing it"really killed Bennett and myself,"and he acknowledged
they kept it longer then they normally would have because it was "a
great book,"36 Cerf too,felt bad about the dismal sales,as he explained
to Scribner's"I am sorry to say that we have decided not to reprint The
Great Gatsby in the Modern Library edition. The book is one of my
personal enthusiasms,but I am sorry to say that it has been one of the
poorest sellers in the whole Modern Library series." He continued almost
helplessly."I have to see Scott Fitzgerald's name being forgotten!37
Maintaining the title in the Modern Library could have helped keep
Fitzgerald's name in the public eye,but only by risking the series'
reputation among distributors as a reliable high-turnover commodity.
(36) The reminiscences of Donald S. Klopfer (1978),39, in the Oral
History collection Columbia University.
(37) Bennett C. Cerf ,New York,to Whitney Darrow,New York,31 January
1940 RHC.

SPECIALIZE IN MODERN LIBRARY AND EVERYMAN'S LIBRARY BOOKS

  




More information about the ModLib mailing list