"Dear Donald, Dear Bennett" & "BOTM Club Dividend"

Printmat at aol.com Printmat at aol.com
Tue Dec 9 14:18:53 EST 2003

In a message dated 12/9/2003 1:35:25 PM Eastern Standard Time, 
kamins at dogeared.com writes:

> One thing of interest was referral to the Book of the Month Club 
> using various ML titles as "dividends." I don't know what this means. 
> Can anyone enlighten me about this?

BOMC dividends were offered as cake-icing incentives -- like, "buy this set 
of Balzac and we'll throw in this ML Illustrated Alice free!" -- or at reduced 
prices, with additional purchase. I see an awful lot of book club editions 
with the ubiquitous dividend legend on the front flap. This is how I remember it 
from the 1960s and '70s -- it would make sense that Cerg was fiddling with the 
idea of using books already on hand in the '40s.

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